Marketing with Ease for Small Business

Small Business Marketing Insights and Tips

Go ahead… stress about deadlines

Are you a last minute Nelly?   Do you find that you are always completing tasks in the nick of time? Is this a stressful time for you? When I am … Continue reading

June 22, 2015 · Leave a comment

MARKET RESEARCH TIP FOR SMALL BUSINESSES: How long should your market research survey be?

MARKET RESEARCH TIP FOR SMALL BUSINESSES: How long should your market research survey be? I get asked this question all of the time. Now, more than ever we are bombarded … Continue reading

June 8, 2015 · Leave a comment

MARKET RESEARCH TIP FOR SMALL BUSINESSES: What are your customers’ views and lifestyle? What are their psychographics?

MARKET RESEARCH TIP FOR SMALL BUSINESSES: What are your customers’ views and lifestyle? What are their psychographics?: Unlike demographics, psychographic questions provide more insight as to how your customers think … Continue reading

June 1, 2015 · Leave a comment

MARKET RESEARCH TIP FOR SMALL BUSINESSES: Who are your customers? What are their demographics?

MARKET RESEARCH TIP FOR SMALL BUSINESSES: Who are your customers? What are their demographics?: It’s a good idea to ask some or all of these standard questions in your market … Continue reading

May 27, 2015 · Leave a comment

30-seconds to make an impression: How to create a memorable “elevator speech” for your small business

If you only had 30-seconds (for example, the time of an “elevator ride “) to tell your prospective customers what your business is about and make a lasting impression on them, … Continue reading

April 17, 2015 · Leave a comment

How to Maintain Business Confidence in Difficult Times

By Doreen Amatelli, MBA, Certified Professional Development Coach and Business Consultant Have you struggled in this economy with a lower cash flow, higher expenses or lost customers? Have you been … Continue reading

March 19, 2015 · Leave a comment