Small Business Marketing Insights and Tips
Unlike demographics, psychographic questions provide more insight as to how your customers think and make decisions. This is critical when marketing to them, because you want to tap into what will motivate someone to buy your product.
Lifestyle (e.g. How would you describe your lifestyle, on a scale of 1 to 7, where 1 means Very Conservative and 7 means Very Exciting/Trendy?)
Social Class: lower, middle, upper (this could be answered via an “income level” question in demographics)
Opinions: (e.g. How would you rate yourself on most issues, on a scale of 1 to 7, where 1 means Very Open to Others’ Views and 7 means you have Very Strong Opinions?)
Activities and interests: (e.g. Please check the top 5 activities and interests you have: sports, physical fitness, shopping, books, other)
Attitudes and beliefs: (e.g. How would you rate the importance of security, on a scale of 1 to 7, where 1 means Not at All Important and 7 means Very Important.) http://ow.ly/i/aZZ85 http://ow.ly/i/aZZbM